RAB Insights

RAB Research Archive

Survey: Consumers want companies to support DEI, environmental causes



While some retailers have rolled back diversity, equity and inclusion (DEI) initiatives, consumers are still looking for companies to support social causes and sustainability. A new survey from global insights firm Globescan revealed that more than half (53%) of Americans want companies to support DEI initiatives, while only 14% want them to oppose it.

Source: Chain Store Age



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